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Simply capture time.


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In this Moment™ keepsake books help capture your child’s most precious moments year after year.

Child-friendly, interactive, and minimalistic in design, all of our products are created to make keeping memories a truly meaningful experience for children and parents alike.

If you are like me, a busy working parent with loads of pictures and papers in boxes and no time to organize them. These books simplify the memory keepsake process and I just bought more for friends/family. There’s nothing else like it out there and it’s such a beautiful thing to compare the answers that your kiddo gives you year to year. Such a great gift!
— Busy Parent
What an awesome concept!! These books are such a special way to document cherished holiday memories. I was impressed by the quality of the books, and love the illustrations! I bought one for each of my nieces and nephews to do together during the holiday season. They all loved them! We plan to use the books for years to come, and can’t wait to look back at them in the future.
— Happy Auntie
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Designed by a busy mama with personal experience at heart, In this Moment™ books feature…

  • A minimalistic logbook format that allows parents to help their child capture precious moments in just a few minutes

  • Interactive pages that allow children's hearts, not someone else's words, to paint the pages of the book

  • Simple and open questions that help parents hold on to what their children truly think and feel about their experiences

  • Beautiful hand-painted illustrations that capture the essence of each book's theme